Inside St. James Living Magazine: A Conversation with Publisher Ben Proctor

In a community like St. James, connection matters.

It’s not just about beautiful homes, golf courses, or coastal scenery. It’s about neighbors knowing neighbors. It’s about shared stories. It’s about local businesses being seen and supported. And at the center of that connection is St. James Living Magazine.

In a recent interview, Nolan Formalarie, Owner and Broker of Discover NC Homes, sat down with Ben Proctor, Publisher of St. James Living Magazine, to explore how the magazine strengthens one of Brunswick County’s most sought-after communities.

More Than a Magazine — A Community Platform

St. James Living Magazine operates with a simple but powerful mission: spotlight the people and businesses that make the community thrive.

Rather than focusing on generic regional content, the publication highlights:

• Resident stories
• Local entrepreneurs
• Community events
• Charitable initiatives
• Neighborhood features

This hyper-local approach creates something rare in today’s digital world — a publication that residents genuinely look forward to receiving.

It fosters identity.
It builds pride.
It reinforces connection.

Why Community Media Still Matters

In an era dominated by social media algorithms and fast-moving digital content, there’s something powerful about a publication dedicated to one community.

Ben Proctor shared insights into how St. James Living Magazine serves as a bridge — connecting businesses to residents and residents to each other.

Local businesses gain visibility in a trusted environment.
Residents discover services within their own neighborhood.
Stories that might otherwise go untold are brought to light.

That kind of connection builds trust — and trust builds strong communities.

The Appeal of St. James

St. James continues to attract homebuyers from across the country. The combination of coastal beauty, lifestyle amenities, and active community engagement makes it one of the premier neighborhoods in Brunswick County.

But what truly sets it apart is the sense of belonging.

The magazine plays a role in reinforcing that culture — reminding residents that they are part of something larger than just a subdivision. They are part of a living, evolving community.

Supporting Local Businesses

One of the key themes of the interview was the importance of supporting local entrepreneurs.

When businesses advertise in St. James Living Magazine, they are not just placing an ad. They are aligning themselves with community storytelling. They are showing up consistently in the homes of residents. They are becoming familiar, trusted names.

For small and mid-sized businesses, that kind of positioning is invaluable.

Community and Real Estate: A Natural Connection

For Discover NC Homes, highlighting publications like St. James Living Magazine is about more than exposure. It reflects a broader philosophy.

Real estate is not just about property.
It’s about community.

When buyers consider relocating to St. James, they want to know:

• What is the lifestyle like?
• Who lives here?
• What businesses serve the neighborhood?
• How connected is the community?

Interviews like this help answer those questions.

They paint a fuller picture.

Thinking About St. James?

If you are considering buying or selling in St. James or anywhere in Brunswick County, working with a local expert who understands the community beyond the listings can make all the difference.

Discover NC Homes provides in-depth knowledge of St. James and surrounding neighborhoods, helping clients make informed decisions with confidence.

Visit www.DiscoverNChomes.com
Call (910) 363-4387
Or email frontdesk@discovernchomes.com

St. James is more than a destination. It’s a community — and the right guidance helps you become part of it.